Tinkuy
Role: Visual Identity & Digital Strategy
Client: Arkyn Rhea, Therapist specialized in medicinal mushrooms
Year: 2025
Project Type: Brand identity, communication strategy, web design
Project Summary
Tinkuy is a program of immersive healing retreats centered on psilocybin therapy, integrating psychology, spirituality, and science. The initial phase focused on creating a professional and trustworthy identity that reflected its purpose: offering safe, ethical, and transformative spaces for personal well-being.
My key contributions
- Designed the visual identity of the project, including logo, color palette, and brand guidelines.
- Developed the communication plan, aligning tone, messaging, and target audience to position the retreat as professional, ethical, and accessible.
- Designed the website structure and interface, including application forms, booking flow, and content layout.
- Built the digital storytelling strategy, emphasizing the balance between science, spirituality, and design.
Experience Features
- Immersive retreat concept including preparation, psilocybin journey, and integration sessions.
- Safe, research-informed program developed with licensed therapists and facilitators.
- Visual and communication design highlighting care, professionalism, and accessibility.
Impact
Through branding, communication, and digital design, Tinkuy was shaped as a project that bridged art, psychology, and technology to promote human well-being. The design work established a strong foundation for future implementation, creating clarity, trust, and coherence in how the project could connect with potential participants.
Project process
1. Brand Foundations
We worked with the client to understand the company’s philosophy, vision, mission, values, tone of voice, and overall purpose. This stage established the foundation for the brand’s identity and strategic direction.
2. Naming and Visual Identity
We developed the brand’s name, logo, and symbolism, ensuring both form and meaning were aligned with the company’s essence. Graphic proposals included the color palette, typography system, and visual applications.
3. Research and Strategic Analysis
As part of the research plan, we conducted a SWOT analysis, an internal review of the business environment, and a benchmarking study of direct competitors. We also analyzed relevant communication channels, defined strategic objectives per channel, developed audience personas, and designed tailored tactics to strengthen positioning.
4. Website Design and User Experience
The final phase focused on digital implementation. We designed the website’s navigation flow, developed mockups, structured the user experience, and created user interface designs to ensure consistency, functionality, and a visually engaging digital presence.
