Interact2Hack
Role: Co-Organizer & Coordinator
Institution: USFQ Interactive Media Program & Innovation Office
Year: 2024
Project Type: Hackathon, innovation event, rapid prototyping, interdisciplinary collaboration
Website: interact2hack.tech
Project Summary
Interact2Hack was one of the first large-scale hackathons in Ecuador, bringing together students from design, engineering, business, and communication to solve real challenges through technology and rapid prototyping. During 48 intensive hours, participants worked in teams applying design thinking and UX methodologies to develop innovative solutions with social and environmental impact. The event was co-organized by USFQ’s Interactive Media program, the Innovation Office, and external sponsors like DeUna (Banco del Pichincha), The Bridge, WIP (Banred), among others.
My key contributions
- Co-directed the event concept and structure, ensuring a balance between creativity, technology, and business viability.
- Coordinated logistics, sponsorships, and partnerships with local and international tech companies.
- Managed mentor engagement and interdisciplinary team dynamics to foster collaboration and innovation.
- Facilitated workshops on design thinking, UX, and prototyping during the hackathon.
- Oversaw event communication, branding, and participant experience to strengthen the visibility of USFQ as a hub for innovation.
KPIs
- Participants: 139
- Teams: 27
- Duration: 39 hours
- Mentors: 16
- Judges: 9
- Staff: 16
- Workshops/Talks: 6
- Recruitment activities: 8
- Tech challenges: 3
Impact
Interact2Hack positioned USFQ as a pioneer in the organization of innovation hackathons in Ecuador, creating a bridge between students, industry professionals, and potential employers. The event empowered participants to design and develop functional prototypes, some of which continued beyond the competition, while also strengthening collaboration between academia and the local tech and entrepreneurial ecosystem.
Project Process
1. Concept & Branding
The event was conceived and designed from the ground up, including its brand identity, name, philosophy, and values. This foundation positioned Interact2Hack as one of the pioneering hackathons in Ecuador.
2. Sponsorships & Partnerships
Strategic alliances were established with technology companies, banks, media outlets, and service providers. These collaborations guaranteed financial support, expanded visibility, and strengthened the event’s ecosystem.
3. Promotion & Recruitment
A comprehensive communication strategy was implemented through the official website, social media campaigns, and outreach to universities and schools across the country. The inclusive model, with symbolic registration fees, encouraged participation from students of diverse backgrounds and disciplines.
4. Event Execution
Over 39 hours, participants tackled three innovation challenges—video game development with UEFN, an augmented reality campaign, and disruptive solutions for financial education. The hackathon included workshops, mentorship, and evaluation by expert judges, creating a dynamic and professional environment for learning and prototyping.
5. Networking & Follow-up
Beyond the competition, recruitment activities connected students with companies and potential employers. Selected participants and winning teams engaged in post-event visits to sponsor companies, reinforcing collaboration between academia, industry, and the entrepreneurial ecosystem.
Team
Gabriela Pérez
Co-Creator & Project Coordinator
Co-created Interact2Hack, leading the conceptual and graphic design of the event. Developed the brand identity, visual system, and event philosophy from the ground up. Coordinated academic and creative aspects, collaborated with the communications team, and secured sponsorships to ensure strong outreach and participant engagement.
Marilyn Andino Borja
Innovation Office Executive & Strategic Lead
A key figure in the success of Interact2Hack, contributing not only to corporate partnerships and sponsor relations but also to the overall execution and logistical coordination of the event. Brought an essential business-oriented vision that complemented the creative and technical aspects, ensuring smooth operations and meaningful engagement between companies, recruiters, and students.
Andrés Parra
Co-created Interact2Hack, with a primary focus on the technical and structural aspects of the event. Oversaw the design and development of the official website, created and curated challenge content for participants, and contributed to sponsor acquisition. His role blended technical expertise with content development and business engagement.
Jorge Fierro
Administrative Assistant & Operations Coordinator
Played an essential role in structuring the event and supporting its creation. Assisted in sponsor acquisition, content organization, and on-site coordination. During the hackathon, managed staff and volunteer communication, ensuring smooth execution and effective logistics throughout the event.
Melanie Corrales
Public Relations & Communications
Melanie led the event’s public relations and promotional efforts. She designed and implemented the communication plan to connect with media partners, sponsors, and press outlets, securing broader visibility for the event. Additionally, she collaborated with Isabella on the creation and design of audiovisual materials for social media campaigns, ensuring a coherent and engaging presence across platforms.
Isabella Altamirano
Visual Identity & Design Lead
Isabela was responsible for the complete visual design of the event. She developed the identity system, design guidelines, and design systems that ensured consistency across all materials. Her work included creating the event’s mascot and producing a wide range of graphic and promotional assets such as t-shirts, wristbands, stickers, posters, and other merchandise. Through her creative direction, the event achieved a strong, memorable, and cohesive visual presence.
